CALI Rush is a celebration of some of California's most adventurous and talented athletes and innovative companies that are in search of a more harmonious relationship with nature through sports, lifestyle, recreation and environmental technology. Join a modern day tribe of adventurers as they explore some of California's most wild and beautiful places in search of their own Green Rush. Come along on a multi sport adventure following the changing of the seasons through some of California's last wild places. CALI Rush features all human-powered sports that work in harmony with the flows of nature, don't rely on gasoline, and create the least amount of impact. By making small lifestyle changes and implementing the cleanest technologies possible these athletes prove you don't have to thrash the environment to have a good time. Shred Lightly. Recreate responsibly. Respect the landscape. Do the least harm. Leave the least trace. Find Harmony with the wild creatures. Seek the cleanest path. Live the change you want to see. Be the California Green Rush.

Friday, September 17, 2010

Jeremy Jones goes Deeper

Just caught the World Premier in Turckee of TGR's new movie Deeper featuring Jeremy Jones and friends. Deeper was a two year snowboard video project Shot in California, France, Alaska and the Antarctic. It features some of the biggest names in freeriding taking it to the next level of mountaineering and riding. All the runs in the video were hiked. Some required huge assents or even camping in the snow for a month at a time. It's yet another epic in the saga of big mountain rider Jeremy Jones. Much of the footage featured in the film was shot by Green Rush friend Chris Edmonds. Keep an eye out for a showing near you.

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