California's unique variety of geology, ecology and abundant wildlife make it one of the most diverse and complex ecosystems on this planet. From the High Sierra to the Pacific Ocean, From the Redwoods to the Desert. For those with a taste for adventure California is one of the most diverse and enchanting playgrounds on Earth. California has long been looked upon as a landscape of opportunities. In the 1800's adventurous people and entrepreneurs flocked to California in search of gold. The ensuing California Gold Rush became one of the most environmentally destructive campaigns in the history of Mankind, both on the landscape and by setting a business standard of exploiting the environment for profit. Now more than 150 years later California's resources and population are reaching a tipping point. With the population still expanding and resources strained, California is on on the forefront of a Green Revolution. A necessity for change and a shift in consciousness has begun to create a more environmentally aware and informed society. Companies are working on developing clean technologies and products. Manufactures are working to create less waste. Commuters are working to lower emissions. Consumers are making more informed decisions. People are starting to seriously consider they're impact on this planet and implement solutions to the current environmental crisis.
Green Rush is a celebration of some of California's most adventurous and talented athletes and innovative companies that are in search of a more harmonious relationship with nature through sports, life-style, recreation and environmental technology. Join a modern day tribe of adventures as they explore some of California's most wild and remote places in search of their own Green Rush. Come along on a multi sport adventure following the changing of the seasons through some of California's last wild places. Green Rush features all human-powered sports that work in harmony with the flows of nature, don't rely on gasoline, and create the least amount of impact. By making small lifestyle changes and implementing the cleanest technologies possible these athletes prove you don't have to thrash the environment to have a good time. Shred lightly. Recreate responsibly. Respect the landscape. Do the least harm. Leave the least trace. Find harmony with the wild creatures. Seek the cleanest path. Live the change you want to see. Be the California Green Rush.
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