CALI Rush is a celebration of some of California's most adventurous and talented athletes and innovative companies that are in search of a more harmonious relationship with nature through sports, lifestyle, recreation and environmental technology. Join a modern day tribe of adventurers as they explore some of California's most wild and beautiful places in search of their own Green Rush. Come along on a multi sport adventure following the changing of the seasons through some of California's last wild places. CALI Rush features all human-powered sports that work in harmony with the flows of nature, don't rely on gasoline, and create the least amount of impact. By making small lifestyle changes and implementing the cleanest technologies possible these athletes prove you don't have to thrash the environment to have a good time. Shred Lightly. Recreate responsibly. Respect the landscape. Do the least harm. Leave the least trace. Find Harmony with the wild creatures. Seek the cleanest path. Live the change you want to see. Be the California Green Rush.

Monday, October 25, 2010

Tough Mudder Lauren

Celebrating 10-10-10, Green Rush sponsored athlete Lauren de Remer ran as a participant in the toughest one day event in America better known as Tough Mudder ( held at Bear Valley Ski Resort. Tough Mudder is billed as one of the longest hardest events of this sort in the World. It's a human powered race testing the will and endurance of it's competitors through a 7 mile obstacle course. Lauren is one tough gal and a fierce competitor. Here's some shots of her painted up and ready for battle. Keep an eye out for Lauren in the lake tahoe section of California Green Rush the movie, scheduled to be released this winter.