CALI RUSH

CALI Rush is a celebration of some of California's most adventurous and talented athletes and innovative companies that are in search of a more harmonious relationship with nature through sports, lifestyle, recreation and environmental technology. Join a modern day tribe of adventurers as they explore some of California's most wild and beautiful places in search of their own Green Rush. Come along on a multi sport adventure following the changing of the seasons through some of California's last wild places. CALI Rush features all human-powered sports that work in harmony with the flows of nature, don't rely on gasoline, and create the least amount of impact. By making small lifestyle changes and implementing the cleanest technologies possible these athletes prove you don't have to thrash the environment to have a good time. Shred Lightly. Recreate responsibly. Respect the landscape. Do the least harm. Leave the least trace. Find Harmony with the wild creatures. Seek the cleanest path. Live the change you want to see. Be the California Green Rush.


Monday, November 29, 2010